Launched only a few days ago, BePrime is a new classified startup in Malaysia, set sail to compete with Mudah.my. BePrime lets anyone to post almost anything for sale.
Developed by Creative Eleven, a fully owned Malaysian company, BePrime is targeted to become one of the largest buy and sell B2C platform. That said, BePrime is integrated with several features to compete in the matured and competitive internet classified industry.
For the buyers, its features include dashboard page, feedback function and message function for buyer-seller interaction. Features that benefit sellers are profile page, an unlimited photos gallery, social network share-buttons and sub-domain for sellers’ store.
All users are required to sign in to the website to use any of its function albeit you can view the classifieds freely. Registration is breezy as it only requires email, password and preferred sub domain name. Although it allows you to post classifieds free, it only stays for just 1 week and you are only allowed to post a maximum of 2 ads. For serious sellers, you might opt for one of its package plans.
With Silver plan, you get to advertise up to 15 ads at one time and costs RM150 for a total of 3 months. Platinum plan enables a total of 20 ads at a time with a period of 3 months. Meanwhile, its Gold plan lets you to post up to 55 classifieds for 6 months.
There are already a number of classified websites set sail in the country since years ago, BePrime may need to struggle and enhance its features to compete with other established classified websites. Smart users prefer to have some verification features like Mau.my which introduces Facebook login and Lelong.com.my which verifies its member via phone number and NRIC. Verification feature is important as con case has become the main concern among buyers.
As it is still brand new, we are looking forward to see further improvements and innovations from the start-up team. They should study the competitors thoroughly and know the competitor giant had actually spent more than RM2 million for marketing when it was first launched (we were told).