Singapore-based startup Sprooki has raised US480k in second round seed funding for its mobile application that provides end-to-end solution for retailers to engage with shoppers, makes a total of SGD1m seed funding received from startup incubator Get2Volume.
The second round funding is in partnership with NRF, made under the co-founding initiative Technology Incubator Scheme.
Sprooki offers malls and retailers the ability to send location-targeted messages or ads to its mobile platform, makes it easier for customers and shoppers to get updated promotions and make purchases directly from the application and skip queues. The mobile solution helps retailers to capture sales from shoppers even outside the mall, and hrough its platform, Sprooki also provide retailers with access to it own custom Shopper Analytics and Location-Aware Management Tools.
The startup has tied-up a strong partnership with Orchard Road mall 313@Somerset since launch on October 2011, and has since partnered with over 60 malls and retailers in Singapore and Asia.
The mobile commerce market in Singapore is growing since 2011.
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